I don’t claim for the ultimate truth, but here is my opinion, how is possible to get your website on the first page of Google and other search engines, without paying them for ads placement.
Organic SEO is a way to achieve the highest rankings in search engines due to the best seo factors. Google rank depends first on relevancy -it’s well-know, but too many website are equallly relevant to some keywords or phrases, what then to do? Then there are some other factors, which affect on rankings in search engines. And the first thing to remeber – Organic SEO is not any shaman dance with tambourine, which supposes an immediate result, but is a long-time process of improving website’s seo factors in the best way.
The factors that mostly influence on your website ranking in Google:
Website Content – As you know, ‘Content is a King’, thus it should be unique and attractive. Of course, it should be useful and informative for your users and targeted on them. In my humble opinion, the content should be as more positive as possible, otherwise, it will be hard to read. The longer texts are welcome in Organic SEO.
Keywords – don’t overload your content with keywords, you should use them correctly, both for users and for search engines. To use keywords excessively is very old practice, which may hurt your website. The content should look organically for the search engines and be well-readable for the users.
Inbound Links – relevant and quality inbound links is an important part of organic SEO. The most importance have the links from high-trust websites with relevant content. At the same time, inbound links from spammy blogs and forums are toxic and you should avoid to have them. Now it seems, Google canceled penalize for such links (like it was during Matts Cuts time), but with tons of such spammy links, you link profile will look also spammy, doesn’t matter on if you have as well links from trustful and relevant resources. Inbound links from .edu and .gov websites (.edu.* and .gov.*) are welcome
Types of inbound links. LSI links. Some time ago, inbound links were counted as a vote in a favour of your website to Google as a signal of worth to get your resource higher in search engine result page.
Now, highly likely, we have an extra detail in this factor, like anchors type, kind of links, etc. For example, if your website has a few hundreds of inbound links with the same anchor, this situation rather wouldn’t have a positive effect, because of suspicions of their non-organical origin. LSI (Latent semantic identification) links are welcome (We use them in our SEO tactics)
Mobile Friendliness – your website should be optimized for mobiles devices, because the majority of all users are using smartphones to search the web. So, we are going to the next step, which is also important both for mobile and desktop devices –
Page Speed – Slow webserver and thus the website on it will never win the top ten of Google and even if it will be on the page 1 of Google SERP by some simple queries, users will stay there just for a little while, before leaving it, due to its inconvinient and slow functioning. Thus no any inquiries – no any orders. You may check your website speed on Google Page Speed Insights Test.
Website Domain – The older the domain of your website, the better. But its concerns only domain names you own by yourself. If you bought ‘dropped’ domain – be careful, it may contain bad link profile, fo example a few tens thousand of toxic links. It’s known, that after a new registration, the domain name is free of previous penalties, but nobody will eliminate 3-rd party factors as mentioned above, thus you may have problems with further website development and organic seo. By me, the best practice is to get a few prospective domains for the future and hold it parked for some years.
Webpage layout – by me, the landing page is the best layout for viewing. We can demonstrate all the best keypoints of our product / service on landing page, but such website will have a very sophisticated way to page #1 Google, so in my humble opinion, the best decision will have a popular CMS with extended a mainpage. Users don’t like to dig deeply in web pages.
Q & A (questions and answers) – people likes such blocks where the customers are beeing answered for common questions concerning your company’s activity. It will be a good kind of feedback between website owners and website users and a good way for the popularity of your resource
That’s very short about what i had in mind about Organic SEO
If your website ranks well, it doesn’t mean that it will be constantly such in the future. Insidious Google is permanently updating its algorithms, so if you see your website on page 1 today, it doesn’t mean that you will see it on the same page tomorrow. But actually, mainly in spring – in the beginning of march, google experiencing a new super updated algorythm and the search engine result page is changing tremendously. And remember, your competitors are highly likely doing similar things that you are.
To avoid consequent problems, you should permanently monitor your website functioning and search engine result pages. Permanently updating your content and making new links, improve existing and invent new SEO strategies. (Better test them first on some test websites as we do). If you don’t have time or you don’t want to be engaged with it, we can handle this for you, just make an inquiry.
We will make a thorough SEO audit of your resource, chose the best tactis and all the necessary ongoing activity concerning your website SEO.
To know your current SEO state, you may use Free SEO Audit