Affiliate Launch Pack is the fastest route when the content model and workflow already match. Custom work starts where the brief introduces a different structure, data source, editorial process or commercial path. We keep the production foundations that still fit and scope the parts that genuinely need to change.
Beyond the launch pack
A custom scope should solve a specific publishing or product constraint - not replace proven work with a blank canvas.
The project needs records, taxonomies, relationships or landing-page structures that are not part of the Affiliate Launch Pack catalogue or prediction model.
A new source, transformation step, approval queue or publishing destination needs a dedicated integration and operational controls.
Geo rules, partner relationships, gated tools or conversion journeys require more than changing labels and colours on existing components.
Scoped production work
The scope can change the front end, the workflow behind it, or both. Each delivery is tied to an agreed brief and acceptance criteria.
Built on a production theme line
A tailored direction based on the relevant iGaming Theme or Sport Predictions Theme foundation. We preserve useful templates and publishing behaviour while reshaping the visual system and adding the layouts the project needs.
Best for: new visual direction / specialist templates / additional hubs
Built around the operating layer
A scoped plugin, integration or editorial tool for work the current stack does not cover. The delivery includes the controls required to run it - not only the happy-path API call.
Best for: integrations / automation / editorial operations
Before production starts
Custom does not mean undefined. The proposal separates existing foundations, adaptations and genuinely new work so delivery can be tested against the same document.
The client provides legal access to required data, services, brand material and accounts. Keys and paid licences remain client-owned unless the proposal says otherwise.
Templates, workflows, supported states and test cases are listed before build. New requests outside that list are estimated as a scope change.
Deployment, handover and the initial support window are agreed with the build. Ongoing maintenance, monitoring and feature work use a separate care scope.
A useful distinction
We take custom work in iGaming, betting and sports publishing where our existing production experience reduces risk. A full custom site is not priced below the launch floor, and speculative features are not folded into a fixed launch quote. Smaller plugin-only work can be quoted separately when the brief is self-contained.
Affiliate Launch Pack projects start at €3,000. Custom themes, plugins and workflows are quoted from a written scope based on the new templates, integrations and operating requirements.
Football is in production today. Other sports are quoted as modules on the same pipeline, not as a free all-sports switch inside the Affiliate Launch Pack.
iGaming Theme plus catalogue sync, data helper, affiliate suite, slot page writer, news studio, comments, Local AVIF & WebP and slot review schema - configured around the client's own catalogue API key.
Sport Predictions Theme plus match predictions engine, bonuses, news studio, comments, smart internal links and Local AVIF & WebP. Football is live in production. Other sports are scoped separately.
No. Packages ship without shared credentials. The client owns the official catalogue or sports data account; we connect the publishing workflow.
Yes. Catalogue sync, news and predictions can each run as manual, assisted drafts, or scheduled autopilot.
The floor includes the working site and launch kit on free ACF, Yoast and Wordfence. ACF Pro is required for repeaters (client-owned or billed). Yoast Pro and Wordfence Pro are recommended extras.