WEBSITE POSITIONING – ORGANIC SEO
What affects the positions of website in search engines • Web Positioning benefits • Web Positioning process • Website positioning cost • How to measure web positioning effects • How to choose a good web positioning company • Does positioning / SEO guarantee a high position • Local Web Positioning
SEO (Search Engine Optimization) means the optimization of websites for the search engines. Actions taken are based on obtaining valuable traffic and increasing the visibility of the website in organic search results (SERP).
UK SEO agencies often associate the term web positioning, which describes a number of activities contributed to improving the visibility of website in organic search results, with organic SEO. In this sense, web positioning includes similar activities: keyword selection, technical website optimization, link building, content marketing.
Comparing both definitions, we see that both Organic SEO and Web Positioning focuses on obtaining traffic from organic search results and obtaining the highest possible visibility of the company, brand or website in the search engines. Therefore, SEO and web positioning are identical concepts, so you can treat them as synonyms. Technical optimization of the website is very strongly associated with the web positioning process, so we can’t consider these terms as separate activities.
It doesn’t matter what concept the SEO specialist uses: Organic SEO or Web Positioning, it means the actions to improve the visibility of website in organic search results.
Website Positioning
What is meant by website positioning? In its concept, we offer the ongoing process of organic SEO and growth of website’s positions.
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On-Page SEO
The most important part of the Organic SEO. None of 3-rd party factors and Offpage SEO might compensate irrelevant content.
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Off-Page SEO
All internet activity concerning your website promotion: link building, SM profiles, blog posting, articles marketing, branding etc.
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Benefits of Web Positioning in Google
Over 75% of Internet users seeking information use search engines. 92% of Internet users consider them objective. Google is most popular.
Most people don’t like ads so they pay attention to the first 15 results in Google – that’s why it’s so important to take actions that will raise the position of your website. These activities are called web positioning (or organic seo), and it’s a series of actions aimed to reach the high positions in search engines by certain keywords. So, what are the benefits of this?
Unlimited advertising space
Almost everyone uses Internet today. Both young and old. We all browse websites using PC, tablets or smartphones. However, before we reach the website of our interest, we will most likely look for it in Google. Thanks to the visibility in organic search results, your website has a chance to appear there.
Long-term effects
Although professional Google web positioning takes time to get good results, in the vast majority of cases the results achieved are long-lasting. Thanks to the effective web promotion of your site, getting high positions in search results can be beneficial for a very long time. The funds invested once pay off not only now but also in the future.
Increase brand trust
The more often your website appears in search results, the more trust it can generate. You’ll become a company that is “known” for the potential contractors. After all, they have seen your website many times. Positioning your website in Google is therefore also a great way to effectively build brand recognition among customers.
Low costs of reaching possible customer
Compared to the costs that you have to spend on any other type of marketing, advertising in Google search engine through web positioning or even PPC generates relatively low costs of reaching the customer. At the same time, it’s an advertisement that reaches the users already interested in your business offer – at least because they entered the search query themselves, before your website was displayed to them.
Why Web Positioning / Organic SEO?
Website positioning is a series of activities aimed at placing a website in high positions in search engines by certain keywords. Being at the TOP of search results is an extremely effective (price / profit) method of promoting your products or services in Internet, thus it gives a chance for the highest positions in the search results for selected key phrases. What benefits can give organic SEO for your site?
- increasing the company’s turnover
- decrease of advertising costs
- increase of credibility due to high position in search results
- continuously increasing number of new customersnses.
- Reaching the target audience of your goods or services
- generating high traffic through various channels
- stable position in search results
- low website positioning costs
What is most important for Organic SEO?
When you create the website by your own, you may put your own quality content and optimize it as possible. Sometimes you may gain top 100 or even top 50 in relevant search. Thus, we can definite the difference between organic growth of website and Organic SEO – (or Website Positioning) is the same organic growth, but accelerated several times as if it had ideal conditions and a few times less competition (like was in very begining). So, the keys of importance:
The keywords that any user may type in search engine to look for the website like yours, offering the products / services that you do. We need to define the keywords that are best fit your website offers and may generate the most hits from the users in search engines.
It means a process of creating a quality content. Usually, we work with website with already existing quality content, we just editing it, aiming make it releavant to predefined keywords.
A vey important part of Organic SEO, especially for a new website. The TOP ranked websites have tons of inbound links, but its not applicable to a new website. Permanent growth of relevant inbound links to your website will improve traffic and popularity.
If you don’t have a website yet, or you have it totally outdated, we can create a new one, already seo-optimized, fitting all your needs and google’s requirements. We create websites on CMS DRUPAL (in case of SEO we work with any CMS)
Organic SEO / Web Positioning for websites in any European language
English language is no doubt universal for over the world and the most of all websites prefer to be in english or at least to have an english version, but especially in case of european countries, there are a lot of website in native languages of their countries. We don’t have any language problems, so we work with websites in any european language: english, french, german, italian, russian, polish, scandinavian languages, turkish etc.
Though the people in Europe the most of all prefer Google as a source of internet search (the only exception is Czech republic, where Seznam prevails), thus the tactics and strategies of Organic SEO are similar, but there are some nuances for each country.
SEO UK
Organic SEO in English is applicable for UK, USA, Australia, New Zealand and too many countries in the world. The most competitive market in any internet niche, as for UK as for the rest english-speaking world.
SEO France
Organic SEO in French is applicable for France, and francophone countires, like Belgium and part of Switzerland and Quebec. The market is very competitive due to developed internet industry.
SEO Spain
SEO in spanish is applicable not only for Spain, but also for spanish-language countries of America Latina. We offer Organic SEO in spanish as for Spain as for any country of spanish-speaking society.
SEO Germany
Organic SEO in german. Applicable for german-speaking countries: Germany, Austria and Switzerland. We work with any website in german language in any country for german-speaking audience.
SEO Italy
Organic SEO italy supposes popularity for italian-language websites. For the best results you should have domain name in .it zone as for italian as for for bilingual websites. Applicable mainly for Italy
SEO Sweden
Organic SEO in Sweden is most developed market, comparing to the rest Scandinavian countries. The most of sweden businesses utilize only Organic SEO and SEM for popularization of their products and services.
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